22.3 million
Reported campaign impressions
Microsoft
11 Dec 2025 – 14 Jan 2026
Mission Next · Interim campaign report
Read the case studyIndependent thinking. Measurable impact.
Different minds. One fresh perspective.
Original campaign material from the Fresh Apple archive: Microsoft, Eskom / Ruby and the Powerpals, Dube TradePort and Afriderm. Afriderm in collaboration with DNA Brand Architects.
“Style Funk” by Kevin MacLeod / incompetech.com, licensed under CC BY 4.0. Edited, mixed and synchronised for this film.
Independent minds.
Connected disciplines.
Media, creative and digital experiences, working as one. We’re an independent, full-service digital marketing agency based in Sandton, Johannesburg, working with brands across South Africa. We connect media planning and buying, social content, websites and measurement to turn ambition into work that moves people.
Meet Fresh Apple
Energy awareness & public safety
Energy awareness · Public-safety storytelling

Brand campaign & optimisation
Safeguarding everyday heroes · Brand campaign
Campaign collaboration with DNA Brand Architects.

Integrated digital media
Mission Next · Enterprise support awareness

Product awareness & paid media
Product discovery · Search, social & video
Campaign collaboration with DNA Brand Architects.

Integrated brand campaign
Grow Beyond Potential · Brand relaunch
New campaign / 2026
Five stories from a new Microsoft campaign. Explore the films.
A subtitled campaign film introducing Alchemy Health Technologies through office scenes, a transforming set and a seated spokesperson.
Selected brand & agency experience








Selected brand and agency experience.
What we do
Ideas + execution + evidenceThe best work happens when the right disciplines come together. We connect your brand’s story, the channels it lives in and the experience that comes next.
Selected campaign evidence
22.3 million
Reported campaign impressions
11 Dec 2025 – 14 Jan 2026
Mission Next · Interim campaign report
Read the case study1.7 million
Reported YouTube video views
31 Mar – 30 Apr 2025
Grow Beyond Potential · Monthly report
Read the case study15.47 million
Reported campaign impressions
As at 12 Jan 2026
Safeguarding everyday heroes · Interim report
Read the case studyReported media delivery. Impressions include repeat exposure; video views are not a completed-view count. These figures do not measure unique audiences, revenue or return on investment.
Always looking forward
Fresh thinking starts with people. Meet the minds behind the work, explore our future technology concept and discover the community vision we’re developing.
A fresh start
Bring the ambition. Let’s build the way forward.
Start a conversation