Performance media
Put your media investment to work.
Reaching the right audience starts with understanding what you want people to do. We bring strategy, planning and campaign management together around that objective.
01 /What we connect
Digital & audience strategy
Media planning & buying
Paid search & social
Programmatic advertising
Search engine optimisation
Campaign optimisation & reporting
02 /Built around your objective
From awareness to lead generation, we connect channel choices to the intended outcome. Ongoing optimisation and clear reporting make the next media decision more informed.
What should your next campaign achieve?
Discuss your brief03 /Connected experience
The thinking
in practice.
Explore a related project from the Fresh Apple archive.
Performance media · Campaign archive
Bidvest Bank
View caseGrow Account · Targeted lead generation
04 /Planning your brief
A media agency that connects planning with performance.
Fresh Apple Media is based in Sandton, Johannesburg. Our media planning and buying work connects audience strategy, paid search, paid social and programmatic advertising with the action your campaign needs people to take.
What goes into a media plan?
Start with the business objective, audience, geography and available budget. Then define each channel’s role, the creative formats needed, the destination after a click and the measures of success. A lead-generation plan needs a different measurement approach from an awareness campaign.
How should campaign performance be judged?
Agree the definitions before launch. Reach and impressions describe exposure; qualified enquiries and completed actions describe a different stage of the journey. Platform attribution can overlap, so reports should explain the source, reporting period and limitations rather than add every platform’s conversions together.
Does the budget include the advertising spend?
The brief should separate media spend from agency fees, production and any measurement tools. We establish the scope with you so responsibilities and costs can be assessed together. Contact us with your objective and budget range for a scoped proposal.
A fresh start
What’s your
next big move?
Bring the ambition. Let’s build the way forward.
Start a conversation