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Bidvest Bank · Campaign archive

Opening up everyday banking.

Connecting a retail banking offer with the people it was designed for.

Archived Bidvest Grow Account social campaign and reporting material

Original project material from the Fresh Apple archive.

Project context

The published case study reports this historical campaign result. Campaign dates, lead definitions and attribution methodology were not provided.

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Introduce the Grow Account to prospective customers and support their journey towards an online account application.

A targeted social campaign communicated the account’s benefits across Facebook, Instagram, Twitter and LinkedIn. The work connected audience selection and campaign messaging with the online application journey.

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