Bidvest Bank · Campaign archive
Opening up everyday banking.
Connecting a retail banking offer with the people it was designed for.

Original project material from the Fresh Apple archive.
Project context
The published case study reports this historical campaign result. Campaign dates, lead definitions and attribution methodology were not provided.
View the original source (opens in a new tab)01 /The challenge
Introduce the Grow Account to prospective customers and support their journey towards an online account application.
02 /The approach
A targeted social campaign communicated the account’s benefits across Facebook, Instagram, Twitter and LinkedIn. The work connected audience selection and campaign messaging with the online application journey.
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