Rand Mutual Assurance · Interim report · 12 Jan 2026
A bigger platform for everyday heroes.
Supporting RMA’s brand story with coordinated digital media, ongoing campaign review and practical improvements to the response journey.
Original RMA ‘Safeguarding everyday heroes’ brand-launch artwork.
Campaign collaboration with DNA Brand Architects.
RMA brand campaign interim report · KPI overview, page 26
Figures come from the RMA brand campaign interim report, with analytics as at 12 January 2026. Impressions include repeat exposure; clicks and video views are platform delivery measures. These figures do not establish qualified leads, sales or incremental brand lift.
Reported campaign results
Read the context- Reported impressions
- 15.47M15,471,202 ad displays in the interim report as at 12 Jan 2026.
- Reported clicks
- 29,252Campaign interactions reported as at 12 Jan 2026.
- Reported video views
- 705,693Platform-reported views; completion criteria vary by platform.
01 /The challenge
Build understanding of RMA’s role as a social insurer and carry one consistent brand narrative across the campaign’s digital touchpoints.
02 /The approach
Working with DNA Brand Architects, the campaign connected LinkedIn, Meta, Google and programmatic media. Interim reporting informed changes to creative formats and lead forms, keeping attention on both delivery and the quality of the response.
03 /What the work delivered
- Delivery across four complementary digital media channels.
- Documented adjustments to creative formats and lead-form complexity during the campaign.
- An interim review that distinguished media response from the further work needed on website conversion tracking.
04 /Keep exploring
A different challenge.
The same curiosity.
All work 
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