Kagiso Trust · 15 Oct – 15 Nov 2025
Four decades of impact. A wider conversation.
Bringing Kagiso Trust’s 40-year anniversary stories to a wider audience through search, social and video media.

Original LinkedIn campaign preview reproduced from the monthly report, page 16.
Campaign collaboration with DNA Brand Architects.
Kagiso Trust monthly campaign report · Pages 6 and 11
Figures are from the monthly report for 15 October to 15 November 2025: Meta overview on page 11 and YouTube overview on page 6. Rounded source values are preserved. Different platforms use different view definitions, so these figures are not combined into a unique audience or a single engagement total.
Reported campaign results
Read the context- Meta impressions
- 7.1MReported for 15 Oct–15 Nov 2025; includes repeat exposure.
- Meta link clicks
- 11.5KReported link interactions during the same period.
- YouTube video views
- 438.64KReported video views; this is not a completed-view count.
01 /The challenge
Give Kagiso Trust’s anniversary stories sustained visibility and invite people to explore its work in education and community development.
02 /The approach
In collaboration with DNA Brand Architects, the campaign combined Google Search, YouTube, Meta and LinkedIn. Video and static formats carried the anniversary message, with monthly reporting separating each platform’s delivery and response.
03 /What the work delivered
- Anniversary storytelling distributed through search, social and video placements.
- Campaign reporting that separated impressions, link clicks and video views by platform.
- A documented creative mix connecting the Trust’s history with the work it continues today.
A fresh start
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