Afriderm · 6 Nov – 1 Dec 2025
Making skincare easier to discover.
Connecting Afriderm’s skincare range with product discovery through coordinated search, social and video media.
Original brand artwork from the campaign proof-of-flighting pack’s cover.
Campaign collaboration with DNA Brand Architects.
Afriderm campaign stats · Pages 2 and 5
Figures come from the campaign report for 6 November to 1 December 2025: Meta overview on page 5 and Search overview on page 2. The source mixes product orders and form submissions in its conversion totals; the figures shown here describe media delivery and response rather than sales revenue.
Reported campaign results
Read the context- Meta impressions
- 7.8MReported for 6 Nov–1 Dec 2025; includes repeat exposure.
- Meta link clicks
- 11.7KReported link interactions during the same period.
- Google Search CTR
- 5.5%Reported click-through rate for the Search campaign only.
01 /The challenge
Build awareness of the Afriderm range and help interested people find their way from campaign content to product exploration.
02 /The approach
Working with DNA Brand Architects, the campaign combined Google Search, Performance Max, YouTube and Meta. Delivery reporting distinguished awareness activity from search response, while proof-of-flighting material documented the creative used across placements.
03 /What the work delivered
- Product visibility across search, social, video and Google’s Performance Max placements.
- Documented media delivery and creative flighting during the campaign period.
- Separate reporting of platform interactions and conversion events, supporting a clearer view of response.
04 /Keep exploring
A different challenge.
The same curiosity.
All work 
Integrated digital media · 11 Dec 2025 – 14 Jan 2026
Microsoft
View caseMission Next · Enterprise support awareness
Microsoft EEIP / Mission Next campaign work.
Brand campaign & optimisation · Interim report · 12 Jan 2026
Rand Mutual Assurance
View caseSafeguarding everyday heroes · Brand campaign
Campaign collaboration with DNA Brand Architects.
A fresh start
What’s your
next big move?
Bring the ambition. Let’s build the way forward.
Start a conversation