Dube TradePort · 31 Mar – 30 Apr 2025
Giving business ambition a bigger stage.
Bringing Dube TradePort’s business proposition into view through connected video, social, search and digital outdoor media.
Original ‘Grow Beyond Potential’ social campaign artwork from the brand-launch asset library.
Dube TradePort brand campaign media work.
Dube TradePort monthly report · Pages 1–2; April digital outdoor delivery report
YouTube figures are from the monthly report for 31 March to 30 April 2025, page 2. Rounded source values and the reported view rate are preserved. The outdoor report covers 8–30 April separately. These measures describe media delivery, not unique people, completed video views, investment enquiries or demonstrated brand lift.
Reported campaign results
Read the context- YouTube video views
- 1.7MReported for 31 Mar–30 Apr 2025. Views are not a completed-view count.
- YouTube impressions
- 2.9MReported ad displays during the same period, including repeat exposure.
- YouTube view rate
- 60.7%Platform-reported rate retained from the campaign overview.
01 /The challenge
Introduce the refreshed Dube TradePort brand and help businesses discover its special economic zone, logistics and infrastructure offering.
02 /The approach
The ‘Grow Beyond Potential’ campaign carried a consistent visual story across YouTube, Meta, LinkedIn and Search. Digital outdoor placements and a companion mobile campaign extended that story into everyday journeys. Channel reporting kept visibility, video response and clicks distinct.
03 /What the work delivered
- A consistent brand story distributed across video, social, search and digital outdoor placements.
- Delivered outdoor and companion mobile activity documented for 8–30 April 2025.
- A monthly review separating each channel’s delivery and response to inform the next phase.
04 /Keep exploring
A different challenge.
The same curiosity.
All work 
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Campaign collaboration with DNA Brand Architects.
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