Eskom · Campaign archive

Everyday messages. Shared responsibility.

Selected Eskom campaign work bringing energy awareness and electrical safety into everyday situations.

Energy-awareness messaging
Public-safety content
Social graphics & animation

Eskom public-safety social creative explaining electrical equipment risks — Original public-safety social artwork from the Eskom campaign archive.

A message with a purpose

Clear enough to notice.
Useful enough to remember.

From energy-awareness imagery to illustrated safety stories, the campaign material brings essential information into everyday life.

See the work in motion

01 /The challenge

Make important energy and safety messages easy to notice, understand and remember in the places people encounter them.

02 /The approach

The energy-awareness artwork centres on a familiar household scene and a direct request: use only what you need. Public-safety material uses illustrated characters, animation and social graphics to explain electrical risks through recognisable situations. Together, the pieces show different ways of making essential information accessible.

03 /Keep exploring