BLM Naturals · March 2018 · Campaign archive
A more active conversation around natural hair.
Supporting a natural-hair brand with product stories, community conversation and a clear monthly view of social response.
Archived BLM Naturals brand artwork from the original campaign asset library.
BLM Naturals social content and reporting work.
BLM Naturals March 2018 social media report · Pages 1 and 3
This is historical campaign work. Figures come from the March 2018 social media report, pages 1 and 3. The page-like figure is a total audience snapshot. Page engagement and audience size do not establish product sales, and no causal sales or return-on-investment claim is made.
Reported campaign results
Read the context- Facebook page engaged users
- 2,210Reported in March 2018. People who engaged with the page, not sales or leads.
- Total Facebook page likes
- 15,181Page total shown in the March 2018 report, not new likes acquired in the month.
01 /The challenge
Keep BLM Naturals’ product range part of an active social conversation, connecting hair-care content with the people using the products.
02 /The approach
Facebook and Twitter content combined product education, hair-care conversation and updates about retail activations. Promoted content supported distribution, while monthly reporting tracked page engagement, community size and the response to individual posts.
03 /What the work delivered
- A documented mix of product education, community prompts and retail-activation content.
- Organic and paid social activity reviewed together in a monthly performance report.
- Post-level reporting that made community response visible alongside the overall page figures.
04 /Keep exploring
A different challenge.
The same curiosity.
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