The fast-changing digital landscape is moving at an even faster pace than ever before, predominantly driven by new digital innovations. As a result, consumer behaviour is constantly changing. Consumers have easy access to information and they can connect with brands through different digital platforms – websites, search engines, social media, e-commerce stores, price comparison and product review sites. Our digital strategy focuses on all on these customer journeys and their complexities to provide for a suitable digital strategy that fits the brand and it’s market.
- DIGITAL STRATEGY
- We deliver a personal, passionate & tailored service to each and every one of our clients, big or small, in South Africa and abroad. We strongly believe that there’s no ‘one-size-fits-all’ approach to SEO, Content Marketing, Social Media or SEM. Our media marketing methods are innovative and always anticipate the intent of your customers and search engines.
We take a strategic, data driven and user focused approach to digital marketing, ensuring that your marketing is speaking to the right audience and tailored to deliver the results you need.
- MEDIA PLANNING
- Even in this ever-evolving industry, our business philosophy is the same now as it was when we first opened our doors – we believe in the power of the simple message, clearly communicated in the right environment, at the right time – at the right price.
We have the necessary media planning and buying tools to provide our clients with the media intelligence and customer insight they need to understand, reach and talk to their customers.
- Are you getting the most out of your PPC marketing?
When it comes to Pay Per Click marketing, ROI is the name of the game. Our Pay Per Click management approach is all about reaching your target audience for the right cost and then ensuring that they convert. Our team of PPC managers have expert knowledge in managing complex to niche campaigns whether the objective is to drive leads or awareness. Our PPC platforms are not limited to Facebook, Google Ads, Twitter Ads, LinkediN Ads, Instagram, YouTube. We also have external platforms like WiFi Marketing, Programmatic and affiliates like Waze.
- Our search engine optimisation experts are well-versed in maximising site traffic and improving page rankings on SERPs. As an experienced SEO marketing agency for years, we are able to get our clients website at the top of search engine results and while making them competitive across difficult keywords in the industry, and building their domain authority through clean/white-hat link buildling tactics.
We provide transparent, results-driven services, with expertise in both on-page, technical SEO implementation, and ongoing off-page link building.
- INHOUSE – MOBILE PROGRAMMATIC DSP
- Through our sophisticated, in-house trading platform, we’re able to reach the ever growing mobile market in Africa. With our programmatic platform, you can target users by their interests, LSM, gender, device, age, industry and many other targeting criterias. Our mobile programmatic platform is rated amongst the best in the media industry due to the detailed targeting and ability to serve out ads throughout Africa.
- DIGITAL ADVERTISING
- Fresh Apple will identify the best platforms and mediums for your online advertising campaign. Our skilled campaign managers manage and negotiate ad placements – ensuring your campaign reaches the right people and drives quality traffic to your digital properties. Whether you need a hard working mailer, an interactive banner, or a slick contextual advert for your social media or PPC advertising, Fresh Apple will conceptualise, design, plan, place, buy, monitor, optimise and report to ensure maximum return on investment.