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Marketing changed a lot in the past few years, thanks to the evolution of digital marketing. In a new era of marketing, a lot of people spending more time online browsing, researching and purchasing goods. This implies that for your brand to have a better shot of being discovered, it is important for your business to be online.
Having your company online can benefit your business in so many ways. Even if you do not conduct business online, your customers and potential customers expect to see you online. If they don’t see you there, they could think that you are not credible. This can be equated to leaving money on the table. Today brands are turning their attention to digital marketing. This is because digital marketing has a myriad of benefits as compared to traditional marketing
Today we will focus on the reasons why your business needs an online presence, and how this could be beneficial for your brand.
Accessibility
Consumers are now five times as likely to conduct their searches. Being online makes it easier for potential customers to reach you. Today if someone wants to buy something or know more information about certain products, they are likely to do their research online. Whether they’re specifically looking for your company, or they just want to find any company that offers the products or services that your company offers, being online will give you a competitive edge. As a business, your customer must find you online easily. A simple search on the internet should provide them with all the information they seek about your business.
For Example
Your business offers Building material, painting and home decoration material. A potential customer wants to renovate his house and he is looking for painting and decorations for the house. He uses his smartphone to search for ‘’ house décor and painting ‘’ and your company’s website is listed on the search results first page. After browsing your website, he’s satisfied that you can provide him with what he needs. You are likely to earn that customer!
Humanise your business
Replying to your customer’s query online and engaging in posts made about your company and posting relevant content makes your business more relatable to your audience.
As a small business, being online can help you tell your story easily by just looking at your profile and immediately getting an understanding of what your company stands for and what is offering. For small businesses, this is especially important because connecting with your community and sharing their story is a major part of your business and identity. Being online gives your business a face and a recognisable identity.
Online presence allows businesses to showcase what they have to offer. Whether it’s a portfolio and testimonials from clients on a website or a photo of your newest products on social media. Unlike traditional marketing, it has never been easier to let the world know what you have to offer. With a few simple clicks, your customers can see what you’re all about. They can even do this outside of business hours! it’s important to have an online presence where you can connect and engage with your audience to establish a long lasting relationship.
Stay competitive
Online presents allow small businesses to outperform their competitors. In the digital age, people would rather go online first before visiting a storefront, this is because we are more connected than ever before. Being online allows you to communicate with your customers in real time.
For example, A user can be looking for a washing machine online and When the customers search for a washing machine, they will find the companies that are ranking high on the website stood a good chance to get the customer even if they are selling their washing machine at a high price. That is the advantage of being online, it allows you to be the first person likely to be considered if a transaction is about to happen. your business becomes the first option and gains trust from customers.
Build strong relationships
Social media can help strengthen a relationship between a customer and a brand. We are social creatures and social media clearly highlights this fact. This is true for both individuals and businesses. Posting relevant content on social media gives your brand a voice – it makes your company more “human” and relatable. Your customers and potential customers can interact with your brand on a more personal level. It also allows you to truly get to know your customers by engaging with them. If your competitors are on social media except you, this can be interpreted as a missed opportunity to create a close community between you and your customer.
Make it easier to market your brand
social media platforms are excellent marketing tools. They are also some of the most cost effective methods of sending out information to thousands of people. Online marketing is extremely important for all businesses because it has a huge influence on the way consumers make purchasing decisions. Customers find themselves looking and comparing prices online and researching about companies and products they want to buy. Moderns consumers have even indicated that they look at companies in a negative light if they cannot find them online.
Small businesses must ensure that they are not left behind. An online presence is one of the most important investments that a business can make. The benefits are endless! No matter how small or big or what industry you belong to, online presence can help your business be found by anyone, anywhere, and at any given time.
