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User-generated content is any content that is created by people, rather than the brands. It is all about sharing photos, content, and posts that your customers have created for you. Your customers are happy and excited to share photos of their products if they think the business might see it, and especially if they might share it. This creates a platform for brands to connect to their audience and create brand awareness.
User-generated content allows brands to have a broader audience spectrum as the user’s followers can view the content and gain insight into the brand. This encourage users on the platform to engage with the brand as they find a common interest in products and services that other users find interest in.
The importance of user-generated content is that it makes your content planning much easier and can play a large role in creating a compelling social strategy. It helps to engage and build a good community around a brand and long-term relationship with your customers. User-generated content is effective because it puts the customer first. In this post, we’ll illustrate why you should create a user-generated content strategy for your social marketing.
What’s the importance of user-generated content for your brand?
User-generated content is the best to create brand thirst
Sharing exceptional user-generated content is a great way to spark brand desire. As users share branded content, they create a chain reaction that may influence others to make the same purchase and post about it and this can also increase sales.
Building brand loyalty is about fostering long-term relationships that result in multiple sales over time. Hearing other consumers sing praises about a brand, in a public space like social media, can inspire faith that the brand is trustworthy and produces high-quality goods or services. This is because hearing about positive experiences from a fellow consumer means more than it does coming from a marketer, whose job it is to sell. People trust a brand when it’s given positive feedback from an ordinary civilian more than the brand.
People who create and share user-generated content are likely to be among your biggest fans. They have probably bought from you more than once. If they have only made one purchase, it was probably a meaningful one. User generated content allows you to harness that brand excitement and foster a sense of ongoing loyalty in people who may be less familiar with your brand.
Helps you create fresh content
It can be challenging to create new, fresh, great-looking content every time for your social media channels. User-generated content campaigns are a way to help build out your content, so you always got relevant content to share.
Best manners for sharing user-generated content.
Always get the users’ permission
It is a good idea to ask for a permission when you want to share user-generated content even when a post includes your tag because re-sharing that content without explicit permission is a foolproof way to kill goodwill, tarnish brand image and even lead to legal action against your brand.
Credit the original creator
When you share user-generated content on your social media channels, make sure to give clear credit to the original creator. Tag them directly in the post and always give credit where credit is due.
Cover your base
To create an on-going interest for your brand, it’s important to bring in elements like hashtags that link your audience to your brand and also give your brand insight into who is talking about your brand.
Look internally for content
For users to create user-generated content, brands need to evaluate products and services that users can incorporate in their persona on what the brand represents. This humanizes the brand and transforms the perception of the products and services.
The power of user-generated content is easy to see and there is no doubt that we will be seeing much more of it in the coming years as more brands tap into the power of their audiences. A good user generated content adds value to the brand.