Why is Video Marketing important?

Do you find it easy to watch a video, over reading text on the same matter? Well, you are not alone. Let us explore this phenomenon. Today People have become so busy and are always on the move. Marketers are always trying different and innovative tactics of marketing to internet users while they are on the move. This has brought about video marketing.  Marketers noticed that internet users are more likely to take note of video-based content over text-based content. This is because people in this digital age prefer to consume content that is video-based over text.

Online video marketing is gaining momentum in the digital marketing space, do you know why? well, let’s take a look at YouTube. YouTube has been becoming the new television for millennials and you know if you are not on a premium subscription there will be ads with the free plan you are on. YouTube has skippable ads and non-skippable ads. This is where marketers get a chance to market to us and because you cannot skip the ad, you are more willing to just watch the six-second video while waiting for your favourite show to come back on. This is a clever way of making sure that YouTube users view the ads.

This has resulted in social media platforms having video streaming services on their platforms to allow users to post different types of videos and ads. This makes life easy for people always on the move.

Learn more about the Benefits of social media

Video marketing can be defined as the use of video to market or promote your brand or offering on digital channels, however, it is not limited to this.

For businesses, Video marketing is the bridge that links what you say to who you really are, allowing customers to get to know your brand. Sharing your videos on social media channels is the perfect opportunity to connect with your audience at their convenience.

Today live streaming is getting more and more popular on the internet because you get to update your viewers on the current proceedings or state of your brand. Live streaming videos is one of the most cost-efficient types of communicating real-time issues without having to leave the comforts of your headquarters. It is becoming the future of video marketing from Facebook, Instagram, Twitter, and other platforms.

a person watching live stream video

Here some of the advantages od video-based content to date.

Advantages of video-based content today.

Brand visibility: consumers are more likely to share video-based content over text-based content and images. The more people are sharing your video the more people will know about your brand. This is basic give and take. Video marketing can increase traffic both organically and Paid. It is one of the best ways to get up close to your audience and give them a real glance at what you and your business or your clients are doing across. In simple terms, it gives your brand a pulse.

Improve engagement: people engage with what they are interested in or react to what they love. The big question is are you feeding your audience video-based content that is relevant to them? if no then it is time to go back to the drawing board.

Increase conversion rates: Video can increase traffic to your website. If you can see the same non-skippable ad multiple time you are more likely to be curious of what it is about and end up converting. That is the power of video.

video is a far better story-telling medium than most traditional text-based marketing methods. It tends to remain in people’s mind rather than that they have read somewhere. Online Videos are the best practice to brand your business, as they can convey your business idea in a much shorter span of time and directly connects you to your customer. Rember if it is fun it is more likely to do well. Video marketing is the future, and it’s not likely to be going anywhere soon.