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Advertising is all about promoting your products or services, grabbing the attention of consumers, and encouraging them to seal the deal. Today with the pandemic most people are using online shopping to avoid queues and to protect themselves from Covid 19. With that in mind, having a call to action in your sales funnel will give your business a chance to motivate consumers to take real steps toward becoming a customer or client.
A call to action is any button or hyperlink that indicates the next step your consumer needs to take into the sales funnel. The calls to action serve as a transition between the phases of the buyer’s journey. It acts as signposts telling users what they need to do next. A call to action includes: Sign up, click here to read more, start your free trial, buy now and Share on social media.
A strategic call to action can help you guide your visitors through the buying journey and directly impact your conversion rates. Call-to-action buttons are one of the simple ways to increase engagement on your social media posts. For instance,, if you are creating a post about a new product, and you place a shop now button on your post. This will give your consumer an easy way to interact with your post.
If you want users to visit your website, give you their contact information, download, or subscribe to an email list, you must provoke this action with a well-placed call to action in the sales funnel. For example, if a reader lands on a blog article and there is no clear call to action at the bottom of the post, the reader will likely leave the site without completing any other tasks. However, if there is a call to action button at the bottom of the post asking them to read more articles or to sign-up for an e-mail newsletter, that can encourage them to continue interacting with the site.
What you should consider when creating an effective Call-To-Action
Eye-catching design: Your call to action button shouldn’t blend in with the rest of your page design. You can combine the elements that match your style, such as fonts and brand colours just to make sure your final call to action look different from the rest of the page and is highly contrasting design
Action-focused copy: Find the right balance between simple, clear instructions Browse leading brand websites to see what kind of actionable copy they’re using, and let your inner copywriter emerge.
A sense of urgency: Adding the element of urgency is one of the best ways to keep your visitors focused on the action you want them to take. Is it a limited offer? Few items left in stock? Let your customers know to prompt them to act now rather than put it off for later.
Without the call to action, your copy messaging will fall flat. It won’t have the final catch that attracts and inspires customers to take the next step. A call to action link and button is important in advertising. Adding a call to action to your campaign will help you convey the intent of the campaign to your audience.