Data Analytics Services
We analyse digital marketing data. We use data to help you make smarter decisions. We cut through the noise and present those gems of information that are most valuable to you. We help you define and measure success in your digital channel so you can stop doing marketing that doesn’t work, and start doing more stuff that does. We also put you in the powerful position of understanding how your customers are thinking and acting online. Priceless.
- SET UP AND SUPPORT
- We provide analytics support for a wide number of web analytics solutions, including Google Analytics, Webtrends Infinity and Adobe Analytics. We can create the tags, set up reports, clean up profiles and provide end-user help.
- DATA ANALYSIS AND INSIGHTS
- We deliver reports on campaigns, produce data-based plans and help with attribution modelling. The right marketing analytics reports to your digital team, helping them make better marketing decisions.
- MARKETING AUTOMATION
- Fresh Apple understands our clients need for digital marketing to boost their bottom line. By using intelligent marketing automation software, Fresh Apple can analyse behavioural data to deliver personalised content to engage users along their journey and nurture leads along into the sales funnel. It means better insights into potential customers and empowering your sales team with viable leads that actually turn into sales.
- DATA VISUALISATION / DASHBOARDS
- Every department at a company has different data consumption needs. This is why we created customised control panels and dashboards, so that they can have the information they need to make decisions at all times, in an accessible, visual and easy-to-understand way. We provide sophisticated dashboards that can generated reports for all things digital; social media, PPC, SEO etc. Our Reporting solution can cater for all data types.
- ONLINE REPUTATION MANAGEMENT
- Our community management experts have immense knowledge in PR and sentiment analysis to keep your brand afloat as users share and comment about your brand across the internet. We do a lot of community management for brands across many sectors. Using our social listening, analysis and reporting tools, we can determine not only whether people are engaged with your brand, but also what they’re saying and how they feel towards it. It’s our job to create positive sentiment and conversation so having one of our social media specialists work for you means you will always be managing your community in the most effective way possible to achieve your goals.
- OPTIMISATION AND PERSONILISATION
- Make the traffic on your site work harder. We’ll help you use insights to generate hypotheses and run controlled experiments to make fact-based decisions. We’ll advise you on how to offer personalised web experiences.