Reasons Memes Should Be Part Of Your Brand Strategy

We all know what a meme is, we basically use memes daily when conversing with family and friends. We cannot ignore that we also have a lot of brands communicating with us through memes. But how do we define this way of communication in digital marketing? Meme marketing refers to the systematic application of humorous entertainment that is in the form of visual content, that can be either a video or picture with a specific marketing objective in mind.

Reasons memes should be part of your strategy

Memes do not only deliver a message across but they can also help you build a community online, while they also show off your brand’s personality. You may be a little doubtful about using this type of content for your brand, you are thinking your audience won’t find it funny or aren’t interested but you can find memes that match your brand’s personality and image. Take a look at a few reasons why we think you should actually consider memes.

Meme-Jacking

When it comes to meme marketing we are all meme-jacking other brands’ memes and that is the most effective way to reach your target audience. This works in favour of the brand, the reason being when catching on to a popular meme that is in trend at that moment you will automatically be engaging with audiences that are already talking about it. By using these memes the brand also shows great awareness about the social happenings around.

Add the LOL factor

Most audiences according to Oracle prefer brands to be funny or rather have an aspect of funny in the way they communicate, what else can be funnier than memes, especially relevant ones? The reason why brands go for funny me it helps the audience relate to the brand and adds a human touch. This will also help your audience remember your brand which indirectly increases brand awareness.

The Viral bonus

As content creators, we all want to see our content go viral, we want to see our content being the topic on social media. Comparing memes with other forms of content like organic content memes tend to do better is they are generally easy to understand and relatable. And that is the reason why they get shared more frequently than other forms of content.

Meme your brand away

In a world that is ever so changing, as content creators and marketers we want to always be up to date with our content and to always be relevant. Our main goals are to keep our audiences engaged, win their trust, and be at the top of their minds. Well then there is no better content to try out than memes.