Is live streaming the future of social media?

As technology has advanced, so has the modern-day marketing methods. Today if you are not live streaming on social media you are left behind. The world is changing, and live streaming is timely and helps you stay on top of the latest trends and news in your market. Going live on social media allows you to actively engage with your audience.

Today live streaming is getting more and more popular on the internet and there is a high amount of user interaction when it comes to video content. People can comment on your stream while it is happening, giving you a chance to directly respond and hold a conversation with your viewers. This is good for question and answer sessions because you can gather questions from consumers both ahead of time and during the stream in the comments whether it be about the services you offer, products, pricing, employees, or anything else and answer them in real-time.

Live streaming is timely and can you help you as a marketer stays on top of the latest trends and news in your market. For example, if you are launching a new product, you can go live to talk about the pros and cons of it before anyone else. For branding & sales purposes, this gives you a chance to advertise your product at a lower cost, increase brand visibility and brand loyalty.

Consumers find live streaming exciting to watch, as they can hop on to see if the topic you are discussing is interesting to them and end up watching. Live Streaming can further help you increase brand visibility. Video content is one of the best ways to get up close to your audience. In simple terms, it gives your brand a pulse. Video content can help further improve engagements through live streaming. Consumers are no longer passive but active, live Streaming gives your consumer freedom to ask and you can respond in real-time.

Today social media marketers, influencers and vloggers are using live streaming to interact with their audiences in real-time without needing the support of teleprompter or any expensive cameras as they can even use their phones to broadcast live. For example, a good-looking female influencer can stream live on social media promoting facial skincare products for a certain brand and her followers will share the video and comment asking questions about the product, price and where they can find it. That is the power of live streaming, as a marketer broadcasting live an event gives you immediate feedback into gauging the response of a campaign or product. According to Live Stream, 80% of people are likely to watch a video than reading.

Video marketing is the bridge that links what you say to who you are, allowing customers to get to know your brand. Live streaming has entered the market in a variety of different ways. From product launches to social campaigns. A marketer can use Live stream to promote, educate, announcement, launching a new product and to gain more followers on social media.

The live stream is the future for social media, if your social media strategy does not include live streaming then you are left behind. Video is a far better story-telling medium than most traditional text-based marketing methods and is one of the quickest ways to get your message out to the public and that the whole process is free to use.