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Content will always remain an important part of digital marketing strategy as it increases loyalty, generate leads, and closeness of you and your customer. Interactive content is the content that gives you a chance to distinguish your brand and engage your audience. We will explain how interactive content will become mainstream in- this- day and age.
Consumers are no longer passive but active, they are becoming more sophisticated, they engage more with your content rather than just scrolling and passing. It is more than just simply reading or watching but it is more about involving consumers and creating strong relationships.
Interactive content is taking over marketing than any type of content as consumers get involved in the processes you implement. Consumer satisfaction is as important as your product or service. Examples of interactive content marketing can be surveys and polls, giveaways and contests, personality tests, assessments, and many more. According to Demand Gen Report’s 2015 content preferences survey, 91% of buyers prefer content that is visual and has an element of interactivity.
Marketers receive good results when their audience not only consumes content but also engage with it. Back in the day marketers used to measure actions using phone calls, faxes, coupons, and sales but with interactive content, marketing engagement is the key to your campaign success and increase of sales.
There are so many reasons why interactive content marketing is fast becoming mainstream. Interactive content gives value to users by involving them with the brand. For example, polls that actively engage users with your brand gives them a sense of Importance whenever they interact with your content.
Creating brand loyalty for many marketers is not easy but using interactive content, you can build brand loyalty by giving consumers the best experiences whenever they engage with your brand. Give the consumers something to talk about with content that is relevant to them in such a way that they can even take their time to take a survey or poll.
Interactive content can also improve your SEO. Content plays a particularly important role in your SEO. It can also help extend the time visitors spend on your website and reduce your bounce rate drastically.
The digital public relations ministry benefits more from interactive content. However, it is not for everyone. Consumers receive high volumes of information every day through their devices. To grab and retain their attention, PR professionals need to stop selling and start involving consumers. It is crucial for marketers and PR practitioners to have creative ways to not only gain the audience’s attention but also keep them engaged.
It can also increase social media sharing as many users share content that excites them, content that is relevant to them. Consumers do not want to feel like it is all about your brand selling to them but being part of your brand.
Social media polls are one of the good options for boosting interaction and increasing brand awareness through participation and shares. For example, a tourism agency can boost engagement via significant question asking consumers which place is your favourite for vacation? Or what is the one thing you cannot leave behind when you go for vacation?
By reading their responses, you can learn from them directly. Using the data gathered from their responses you can create content that is more relevant to the respondents. This makes customers a part of the brand and creates strong relations.
The more you involve consumers to your content you are building a rich prospect profile for your brand. For example, ending assessment, surveys with a call-to-action, or a form to sign up can eventually result in several new leads for your business and that could increase sales.
Interactive content is here to stay. You better change how you write content and write content that your consumers will be involved in and engage in. Content that will make your audience feel important and feel that they are part of your brand, not just customers. Interactive content marketing is the future better change to it and engage your consumers even more.