How digital marketing is changing the retail industry 

Most of what we know today is advancing and dynamically making digital transformation processes improve the livelihood of most business industries such as the retail industry. This means soon enough, physical stores are becoming outdated as online stores take the retail industry.

The internet is a world on its own with endless possibilities that drive information and trade, beyond what we could ever imagine decades ago. Today most businesses are available on the internet and some have taken the advantages of making e-commerce part of their business strategy.

Identifying your business models that have an e-commerce solution helps your customer have smooth transitions when making purchases online. This will make you a key player in the market and open trade for your business on an international scale.

Furthermore, the retail industry is a growing sector that requires a lot of digital innovations that can better assist consumer experiences.

We have seen the exponential growth in the retail industry over the years. Businesses needed a way for consumers to still make purchases without succumbing to financial strains when a physical store is not available for customers to make purchases. This gave birth to online stores. An online store is much a physical store yet better, browsing through your device to shop for your favourite brands has given many delights that they don’t have to visit a physical store to make purchases.

In digital marketing, we learn to understand brands and consumers more by identifying what role they play in the market. This on its own presents an opportunity for the daily marketer to explore parts of the market that they previously never thought they would.

 E-commerce is one of the fastest-growing industries in South Africa as people are starting to warm up to internet shopping. With this new fresh perspective to online shopping, this creates an opportunity for digital marketers to learn in-depth what users are more likely to be interested in as they have completed previous purchases and their history is stored. 

Data is one of the greatest driving forces of the digital marketing landscape as compared to the traditional practices of marketing. Information can reach people faster than ever before. This makes e-commerce businesses more visual and apparent than actual storefronts. This can be hypothesised to have been caused by peoples laziness. The more technology evolves the more peoples reliance on it flourishes. This turns to benefit the e-commerce industry over other industries as peoples turn to be more interested in convenience and e-commerce sells just that.

 In conclusion, this shows that brands in the retail industry that have not taken advantage over their competition to join the e-commerce industry to stay afloat will soon not be as profitable. It is time to move and adapt as we live in a rapidly changing world. 

Louis Kulani Khosa