9 Trends in Digital Marketing in 2020

The digital marketing trends are constantly changing and this means that it is marketers responsibility to make sure that they are up to speed and aware of the current trends if they are to stay relevant. In this blog, we are going to explore 10 digital marketing trends in 2020 that every marketer has to be aware of if they are to stay relevant.

Conversational Marketing

Conversational marketing is a real two-way communication. Conversational marketing is a feedback-oriented approach to marketing used by companies to drive engagement, develop customer loyalty, grow the customer base, and ultimately grow revenue. It gives you the ability to communicate with customers and prospects at the time and place that is convenient for your clients and prospects. Conversational marketing is an efficient way to obtain the needed information almost instantly in 2020. It is the best marketing trend to build good relations with your clientele.


If you want to be noticed in 2020, you need personalised marketing strategies. Consumers are bombarded with high volumes of content, this means for them to see your content means, it must be tailored for them. Use personalised ads as Personalised ads tend to perform far better than generalised ads. Personalised ads tend to make users feel more important and as if you know what is in their mind and what they want.


Chatbots can drastically lower costs as they do not require human inferences, thanks to artificial intelligence (AI) and machine learning. Chatbots are becoming more sophisticated and capable of handling more complex requests. Real-time customer communication with chatbots helps the customer find what they are looking for.

Video Marketing

Video marketing is a digital marketing trend must in 2020. Internet users are more likely to take note of video-based content over text-based content. This is because people in this digital age prefer to consume content that is video-based over text, so adding videos to your social networks and on your website can help you increase traffic and engagement.

Influencer Marketing

Influencer marketing has been around for several years. It is not going anywhere any time soon. Online influencers are everyday people who have the power to influence the purchasing decision of consumers. influencers bridge the gap between brands and customers. This is because social media users do not trust brands over the real people they interact with daily. You can find influencers by looking for people who reach your target demographic.

Social Media Stories

Snapchat was the first social media platform to conceive of the “story” – short and sweet picture or video messages that disappear after 24 hours. Today social media stories are the most recognised digital marketing trend in 2020 as the concept of the story has spread in popularity over other social media platforms like Facebook and Instagram. companies, large and small, are using stories to increase brand awareness and take the opportunity to interact with a younger audience. Try stories on Snapchat, Instagram, and even Facebook in 2020.

Content Marketing

Content is still king in 2020. People want to make informed decisions when buying products and services. It becomes easier for the consumer to follow your brand once they experience good ethical content marketing. Content fuels the fire on your website and that is what search engines put in their search results, so it’s best to never stop creating content and in 2020. Focus on creating interactive content and videos because consumers are no longer passive but active. They are becoming more sophisticated as they engage more with your content. Write content that involves your audience with the brand.

Social Commerce

Social commerce is the digital marketing latest trend that your business needs to adapt in 2020. Most marketers wonder how they can get their social media fans to visit their online stores but in 2020 they no longer need to. Social commerce is when users buy products directly through social media posts or ads without exiting the page or app.

With the Covid-19 pandemic, there has been a significant increase in the number of users on social media platforms. This is the best time for your business to go where the customer is. Social commerce makes it easier for your customer to buy online without visiting the store. With this shoppable social commerce, the goal is to create fewer steps for your shoppers, not more, so selling directly on social media decreases the chances of sales abandonment.

Artificial Intelligence

Artificial Intelligence (AI) technology is becoming the core of digital marketing. Artificial Intelligence proves to be important in the digital marketing industry. Personalisation without Artificial Intelligence is difficult and time-consuming. Chatbots are cost savings thanks to Artificial Intelligence (AI) and machine learning. Artificial intelligence is the best when it comes to customer experience as it is available 24/7.

Take note of digital marketing trends for you to be ahead of your competition. Keep your brand up to date with trends so that you will not be left behind. 2020 is no time for a brand to stand still as consumers are more interested and want brands to connect with them to meet their needs.